The Alice Way

Alice Holloway, founder of The Alice Way, is a dedicated personal trainer based in Somerset, helping clients achieve their fitness goals with a tailored and empowering approach. Just James Media collaborated with Alice to create a comprehensive collection of photo and video content to elevate her online presence.

In the lead-up to the shoot, we worked closely with Alice to develop a detailed brief and shot list, ensuring every element aligned with her brand vision. The project resulted in a polished promotional video, designed for social media and her website, as well as studio portrait photography to showcase her professional yet approachable style.

This partnership reflects Just James Media’s commitment to understanding our clients’ unique needs and producing high-quality visuals that amplify their brand. The final content highlights Alice’s expertise, energy, and passion, positioning The Alice Way as a standout in the fitness industry.