L’Eroica

L’Eroica is a celebration of vintage cycling, bringing together enthusiasts, stunning retro bikes, and the timeless charm of the sport. Just James Media was invited by PaceUp Media to document their marketing day at this prestigious event, held annually at the iconic Goodwood estate.

The day featured journalists and influencers from the cycling community immersing themselves in the unique L’Eroica experience, taking to the scenic routes on classic bicycles. Our photography captured the essence of the event, from the intricate details of the vintage bikes to the camaraderie and joy of the riders.

The resulting images showcased the authenticity and elegance of L’Eroica, providing PaceUp Media with evocative content to elevate their marketing efforts. This project highlights Just James Media’s ability to bring events to life through compelling and authentic storytelling.